Hello, we are the Acorn Group

We provide non-standard car, van, taxi and household insurance to UK customers. With 1,400 colleagues across the country and an increasing number of specialist insurance brands, we focus on serving those parts of the market underserved by others. Because the world isn’t standard, and neither are its people.

Born in Formby in 1981

Our family business has grown into a thriving family of businesses based in Liverpool and beyond. We are now one of the UK’s leading specialist insurers, with 500,000 live policy holders, a GWP of over £500m and substantial year-on-year growth.

The key to our success is deep operational knowledge of the specialist markets, giving us the ability to evaluate risk accurately and price fairly.

We provide non-standard car, taxi, van and household insurance for UK customers.

We sell insurance direct to customers via a number of Acorn group brands as well as a network of over 200 UK brokers.

The majority of policies we sell are underwritten by Haven, our underwriter based in Gibraltar.

Financial highlights

465,000

Policy Sales

£527m+

GWP in 2023

90%

COR

157%

Solvency Ratio

Our Leadership Team