Hello, we are the Acorn Group
Born in Formby in 1981
Our family business has grown into a thriving family of businesses based in Liverpool and beyond. We are now one of the UK’s leading specialist insurers, with 500,000 live policy holders, a GWP of over £500m and substantial year-on-year growth.
The key to our success is deep operational knowledge of the specialist markets, giving us the ability to evaluate risk accurately and price fairly.
We provide non-standard car, taxi, van and household insurance for UK customers.
We sell insurance direct to customers via a number of Acorn group brands as well as a network of over 200 UK brokers.
The majority of policies we sell are underwritten by Haven, our underwriter based in Gibraltar.
Financial highlights
465,000
Policy Sales
£527m+
GWP in 2023
90%
COR
157%
Solvency Ratio
Our Leadership Team
Mike Lloyd
Chief Executive Officer
Mike Lloyd joined the Acorn Group in January 2022 and quickly ascended to the role of CEO by the summer of the same year. With a background as the former CEO of The AA’s Insurance business and their Chief Commercial Officer, Mike brings a wealth of experience to the team. Outside of his professional life, he is a dedicated father of three boys, an avid snowboarder, and a former rugby player.
Danny Keating
Chief Operating Officer
Danny Keating’s journey with Acorn began at the age of 16, working during school holidays. After completing his university education, he rejoined the company in 2008 to spearhead new IT projects and system overhauls. Danny’s passion for travel has taken him from hiking Icelandic volcanoes to exploring the Great Barrier Reef. He also enjoys spending time with his two Lhasa Apso dogs and has a deep appreciation for the vibrant culture of Liverpool.
Nikki Keating
Director
Nikki Keating joined Acorn in the summer of 1994, initially planning a short stint after completing her modern language degree at Wolverhampton University. However, her passion for the business and its people led her to stay. Nikki now oversees the regulatory and compliance framework, People and Learning & Development Strategy, and company secretary duties. In her spare time, she enjoys family outings and walks on Formby Beach with her two Cockerpoos, Meg and Coco.
Martin Gowing
Director
Martin Gowing co-founded the Acorn Group in 2001 after spending a decade in the London Insurance market, focusing on Private & Public Hire Insurance. Outside of work, Martin enjoys spending time with family and friends, following West Ham as a long-time season ticket holder, playing golf, fishing, and horse racing.
Kyle Tyrrell
Chief Financial Officer
Kyle Tyrrell has been managing numbers and spreadsheets at Acorn since 2018. Prior to this, he spent ten years at AXA Insurance, taking on various roles in finance and beyond. In his free time, Kyle is a gym enthusiast and enjoys spending time with family and friends. He is also proud of his self-awarded BBQ skills and is always keen to take on a challenge.