Flag’s recent rebrand is already proving to be a success generating positive feedback from customers, colleagues and across the wider insurance industry.
Following its strongest year for policy count growth in 2025, the specialist taxi insurance brand operating on price comparison websites, has launched a refreshed identity and redesigned website to better meet the needs of today’s customers. The new look combines a new visual identity with a modernised online experience, offering clearer navigation, more accessible product information and an improved customer experience.
While the branding has evolved, the things customers value most remain unchanged. Flag continues to provide the same specialist expertise and trusted taxi insurance cover for Private hire, Public hire and Hackney carriage drivers across the UK.
The rebrand has also attracted significant industry attention, featuring in publications including Insurance Times, Insurance Business, TaxiPoint and Insurance Today. The coverage highlights Flag’s commitment to customer experience, digital transformation and continued investment in the specialist motor insurance market.
Ash Coakley, Head of Taxi at Acorn Group, said: “Taxi is part of our heritage, but it’s also a big part of our future. Following our strongest year for policy count growth in 2025, the Flag rebrand gives us the chance to build on that momentum, evolve and reinvest in our customers, making sure their journey with Flag is clearer, smoother and built around how they actually buy insurance today.”
Want the inside scoop? Take a look at what the industry is saying about the new Flag brand and website:
More than a new logo, the Flag rebrand demonstrates how customer-focused design, digital innovation and market expertise can strengthen a brand and support long-term growth.
